Google Analytics
Tools
The Google Analytics for beginners free course is the right stepping stone to begin your learning journey as a Google Analytics expert. Learn how to set up a Google Analytics account and understand the metrics that help in boosting traffic & sales. Get all the information on how to track the performance of social media and marketing campaigns.
Google Analytics Skills you will learn
- Google Analytics
- Segmentation
- Campaign Tracking
- Analytics Intelligence
- Website Tracking
- Lesson 00 – SME Introduction
- Lesson 01 – Introduction to Google Analytics
- 1.01 Introduction to Analytics
- 1.02 Getting Familiar with Google Merchandise Store
- 1.03 Creating Google Analytics Account
- 1.04 Accessing Google Analytics Data
- 1.05 Key Takeaways
- 1.06 Resources
Creating your Google account (only if you don’t already have one)
Accessing the Google Analytics demo account
- 1.07 Exercise
- Lesson 02 – Navigating the Interface
- 2.01 Navigating the Interface
- 2.02 Understanding AABC Reporting Structure
- 2.03 Understanding Reporting Parameters
- 2.04 Creating Shortcuts to Customized Reports
- 2.05 Key Takeaways
- 2.06 Resources
Find your way around Analytics
- 2.07 Exercise
- Lesson 03 – Advanced Table Filtering
- 3.01 Advanced Table Filtering
- 3.02 Applying Efficient Inline Analysis
- 3.03 Create Customized Reports with Selected Dimensions Metrics
- 3.04 Using Advanced Filters and Regular Expressions
- 3.05 Key Takeaways
- 3.06 Resources
- 3.07 Exercise
- Lesson 04 – Creating Segments
- 4.01 Creating Segments
- 4.02 Using System Defined Segments
- 4.03 Customizing Segments
- 4.04 Advanced Segment Scope and Sequencing
- 4.05 Key Takeaways
- 4.06 Resource
Regular expressions (as viewed in Lesson 3)
- 4.07 Exercise
- Lesson 05 – Multiple Goals and Goal Types
- 5.01 Multiple Goals and Goal Types
- 5.02 Defining Goals to Measure Success
- 5.03 Understanding Smart Goals
- 5.04 Applying Goals to Understand Economic Value
- 5.05 Key Takeaways
- 5.06 Resource
- 5.07 Exercise
- Lesson 06 – Part 1 – Campaign Tracking: Fundamental Concepts
- 6.01 Part 1 Fundamental Concepts
- 6.02 Part 1 Categorizing Various Types of Clicks
- 6.03 Part 1 UTM Parameters
- 6.04 Part 1 Categorizing Tracking Parameters
- 6.05 Part 1 Key Takeaways
- 6.06 Part 1 Resource
- 6.07 Part 1 Exercise
- Lesson 06 – Part 2 – Campaign Tracking: Tracking Parameters Examples
- 6.01 Part 2 Tracking Parameters Examples
- 6.02 Part 2 Tracking Parameters in Different Scenarios
- 6.03 Part 2 Differentiating Marketing Activities
- 6.04 Part 2 Identifying Common Mistakes
- 6.05 Part 2 Key Takeaways
- 6.06 Part 2 Resource
- 6.07 Part 2 Exercise
- Lesson 07 – Tracking People
- 7.01 Tracking People
- 7.02 Introduction to User ID and User Metrics
- 7.03 Impact of User ID Feature on Reporting
- 7.04 Improve and Leverage User ID Feature
- 7.05 Key Takeaways
- 7.06 Resource
- User-ID and Cross Device
- 7.07 Exercise00:21
- Lesson 08 – Analyzing Marketing Effectiveness
- 8.01 Analyzing Marketing Effectiveness
- 8.02 Understanding Your Audience
- 8.03 Common Requests Related to Traffic Sources
- 8.04 Exploring Campaign Effectiveness
- 8.05 Attribution and Its Limits
- 8.06 Key Takeaways
- 8.07 Resource
- 8.08 Exercise
- Lesson 09 – Feature-Rich-Website Tracking
- 9.01 Feature Rich Website
- 9.02 Tracking Feature Rich Website
- 9.03 Onsite Search
- 9.04 Email Subscription
- 9.05 Identifying Needs of RIA
- 9.06 Key Takeaways
- 9.07 Resource
The YouTube Video Trigger in Google Tag Manager
The Scroll Depth Trigger in Google Tag Manager
The Element Visibility Trigger in Google Tag Manager
- 9.08 Exercise
- Lesson 10 – Tracking Ecommerce
- 10.01 E-commerce Tracking
- 10.02 Leveraging E-commerce Tracking Features
- 10.03 Remarketing Based on Shopping Behavior
- 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites
- 10.05 Key Takeaways
- 10.06 Resource
About Remarketing Audiences in Analytics
Enhanced Ecommerce Developer Guide (with Google Tag Manager)
- 10.07 Exercise
- Lesson 11 – Analytics Intelligence
- 11.01 Analytics Intelligence
- 11.02 Identifying the Unknown Unknowns
- 11.03 Using Intelligence
- 11.04 Asking Your Own Questions
- 11.05 Going Beyond GA Intelligence Feature
- 11.06 Key Takeaways
- 11.07 Resource
- 11.08 Exercise
- Lesson 12 – Collaboration and Sharing
- 12.01 Collaboration and Sharing
- 12.02 Using Sharing and Collaboration Features
- 12.03 Using Annotations to Keep Track of Important Changes
- 12.04 Applying Agile Management Concepts to Analysis Workflow
- 12.05 Key Takeaways
- 12.06 Resource
- 12.07 Exercise
- Lesson 13 – Dashboards
- 13.01 Dashboards with Data Studio
- 13.02 Introducing Data Studio
- 13.03 Applying Visualization
- 13.04 Extending Beyond Google Analytics
- 13.05 Discussing Design Best Practices
- 13.06 Key Takeaway
- 13.07 Resource
- 13.08 Exercise
- Lesson 14 – Understanding the Account Structure and Managing Users
- 14.01 Understanding Account Structure and Managing Users
- 14.02 Understanding Google Analytics Account Structure
- 14.03 Understanding Access Level Permissions
- 14.04 Applying Best Practices for Teams Agencies
- 14.05 Key Takeaways
- 14.06 Resource
Understand the Analytics account structure
LastPass – Cloud Password Manager for Business, Teams & Enterprise
- 14.07 Excercise
- Lesson 15 – Quality Assurance
- 15.01 Quality Assurance
- 15.02 Identifying Google Analytics on the Page
- 15.03 Leveraging Google Tools to Improve Data Quality
- 15.04 Utilizing Third Party Tools for Quality Assurance and Audits
- 15.05 Key Takeaways
- 15.06 Resource
Diagnostics and troubleshooting
Google Tag Manager Preview Mode
WASP – Web Analytics Solution Profiler
The Google Analytics Help Center
The Google Advertiser Community
- 16.04 Course Conclusion