Digital Marketing In Today’s World

When people think about artificial intelligence (AI) today, they might think of computers that can speak to us like Alexa or Siri, or grand projects like self-driving cars.

These are very exciting and attention-grabbing, but the reality of AI is actually thousands of tools and apps running quietly behind the scenes, making our lives more straightforward by automating simple tasks or making predictions.

This is true across every industry and business function, and especially true in marketing, where leveraging AI to put products and services in front of potential customers has been standard practice for some time, even though we may not always realize it!

In business today, the term AI is used to describe software that is capable of learning and getting better at doing its job without input from humans. This means that while we’ve become used to using machines to help us with the heavy lifting, now they can start to help us with jobs that require thinking and decision-making, too.

A huge number of questions that would previously have needed human intervention to answer – such as “will this person be interested in my products?” or “what results will I get from this advertising campaign?” can now be answered by machines – if they are given the right data.

And because machines can answer questions far more quickly than humans, they can easily chain together complex strings of queries to come up with predictions, such as who is most likely to buy your products and where the best places to advertise might be.

Behind all business AI today: Automating the processes of learning and decision-making in order to create knowledge (usually referred to as “insight”) that helps to improve performance.

And marketing is one area where it’s certainly been put to good use!

Introduction to Artificial Intelligence


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